. Polish Your Listings for the A10 Era
Amazon’s newer A10 search algorithm leans harder on engagement metrics than its predecessor. Make sure each product page:
Targets 1–2 primary long-tail keywords in the title and first 200 characters.
Uses A+ Content with comparison charts (these lift CVR by up to 10 % in Amazon’s data).
Runs continuous Manage Your Experiments (MYE) tests on images and copy.
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Quick win: Refresh your hero image every quarter—Amazon rewards fresh assets with a short-term boost in impressions.
2. Turn Reviews into a Moat
Nothing moves the conversion needle faster than recent social proof. Borrow two tactics straight from Amazon’s own playbook:
Incentivized but compliant requests—low-value gift card or warranty extension for an honest review.
“One-tap” ratings in post-purchase email flows so lazy shoppers can drop a star score without typing.
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3. Personalize Your Storefront Like Bezos
Roughly 30 % of Amazon’s revenue now comes from its recommendation engine. Smaller brands can mimic this by:
Bundling “frequently bought together” SKUs in virtual bundles.
Using Amazon Marketing Cloud (AMC) audience segments to retarget viewers who spent > 20 s on your PDP.
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4. Leverage Sponsored Ads the Smart Way
Sponsored Products for high-intent keywords.
Sponsored Brands Video to capture mid-funnel discovery.
Sponsored Display (SD) for defensive retargeting on your own listings.
Tip: shift 20 % of budget to Top-of-Search placement modifiers if your CVR there is ≥ 1.2× campaign average. This mirrors Amazon’s own “advertise to reach new customers” guidance.
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5. Unlock the B2B Goldmine
Signing up for Amazon Business in India opens volume-based pricing and GST-friendly invoicing. Brands selling office supplies, home-improvement or pantry goods see up to 20 % incremental sales from corporate buyers.
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6. Embrace Multi-Channel Fulfilment (MCF)
With FBA fees rising, letting Amazon ship orders from your D2C site keeps Prime-level SLAs without extra warehouse overhead. Early adopters report up to 30 % faster delivery outside metro zones.
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7. Think Global—Start with UAE
The UAE Amazon store (.ae) is still demand-rich and competition-light for Indian sellers. Use Amazon Global Selling to list your top 20 % SKUs; duties are prepaid and you can start with just 50 units.
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Action Checklist
Priority Task Tool / Resource
Today Audit titles & A+ Content for A10 readiness Helium 10 Listing Analyzer
This week Launch MYE image A/B test (90-day) Seller Central → Brands → MYE
Next 14 days Set up review-capture flow (one-tap + incentive) WhatsApp Bot + Amazon Vine
Next 30 days Deploy SP + SB video campaigns with placement modifiers Amazon Ads console
Q3 Enroll in Amazon Business & list bulk packs Seller Central → Growth → Amazon Business
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